Los Angeles, CA, USA - September 15, 2026 - Mimi A La Mode, the iconic brand that has brought glamour into everyday life since 1989, today announced its expansion into custom-blend, Leaping Bunny-certified cosmetics, lipstick collections, curated recipes and vintage-inspired entertaining, marking a new chapter for the company that has long championed making ordinary moments extraordinary.
The expansion represents a natural evolution for a brand that has spent more than three decades redefining what it means to bring beauty into daily routines. What began with signature shower caps and sleep masks has grown into a complete lifestyle philosophy that founder Mimi Basseri calls Bath Bed Kitchen Glamour, a concept rooted in the idea that putting on lipstick, tying a pretty apron, or setting a beautiful table can transform the mundane into the magnificent.
The new cosmetics line carries the Leaping Bunny certification, signaling the brand's dedication to cruelty-free practices. Each product is custom-blended to reflect the same attention to detail and feminine sensibility that made the brand's original accessories beloved by women who appreciate beauty rituals and little luxuries.
Mimi Basseri brings a rare combination of credentials to this expansion. A fashion designer for 37 years, she is also a licensed beauty professional and certified aromatherapist. Her understanding of fragrance, texture and the emotional power of personal care rituals informs every product in the new line. Additionally, Basseri is a certified Love Coach through Dr. Ava Cadell's Loveology University, where she is featured, adding a dimension of romance and intentional self-care to the brand's philosophy.
The brand's reputation for quality and charm has attracted significant media attention over the years. Its signature sleep mask appeared memorably on Sex and the City, introducing the concept of glamorous self-care accessories to a national audience. The brand's shower caps have been featured in Brides magazine and Elle Magazine, cementing Mimi A La Mode's status as a go-to resource for women who refuse to sacrifice style even during their most private moments. Basseri herself has appeared on two segments of the HGTV show Smart Solutions, demonstrating her expertise in bringing beauty and practicality together in the home.
The vintage-inspired entertaining collection invites women to rediscover the art of hosting with grace and personality. From table settings to recipe collections, the new offerings are designed for women who appreciate the aesthetics of a bygone era without wanting to live in costume. The approach is modern yet nostalgic, practical yet undeniably romantic.
The primary audience for Mimi A La Mode has always been women who love feminine glamour, beauty rituals, entertaining and making home life feel special. These are women who appreciate vintage style, who see lipstick as a daily pleasure rather than an obligation, and who understand that a beautiful apron can make cooking feel like an occasion. The expansion into cosmetics and entertaining gives this audience more ways to infuse their everyday lives with the brand's signature sense of ceremony.
Basseri's Kitchen Glamour concept, in particular, speaks to a growing desire among modern women to reclaim domestic spaces as sites of creativity and pleasure. Rather than viewing cooking and hosting as chores, the philosophy encourages women to see these activities as opportunities for self-expression and connection.
The expansion arrives at a time when consumers are increasingly seeking products that elevate daily experiences. Mimi A La Mode's unique combination of fashion expertise, beauty knowledge and romantic philosophy positions the brand to meet this demand with authenticity and style that has been cultivated over nearly four decades.
About Us
Mimi A La Mode is a lifestyle brand founded in 1989, offering signature shower caps, sleep masks, spa accessories, feminine aprons, custom-blend Leaping Bunny-certified cosmetics and vintage-inspired entertaining products. The brand celebrates feminine glamour and the art of making everyday rituals feel special through its Bath Bed Kitchen Glamour philosophy.
CONTACT: https://mimialamode.com
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